What is the reason every business needs to develop its web presence?

It’s not hard to believe that having a presence on the Internet is essential for any business. The advantages of having a website are evident, yet many companies do not invest in web design. What is why a company does not use web development services to begin? Let’s examine 7 reasons why web development is crucial for companies.

My Company Needs a Website… Does It?

There is a less-known and more obscure fact that online does not necessarily mean you have an official website. A professional site mixes a domain, hosting service and a CMS such as WordPress, Drupal or Joomla (or an individual-designed website design). Sometimes all you require is a landing site or an online social network.

Rudy Mendoza, from Jewelry Sales & Design, decided to stop using his website dating back to the year 2000 with numerous pages. He opted instead for a simple landing page operated by Yelp.com.

The company said they decreased their costs for paid advertising from $20,000 per year to a one-time fee of $3,000 for landing pages and repaid the money within a couple of months. The landing page received thousands of visits and generated hundreds of phone calls.

Avoiding Spending Too Much on Web Development Services

When we speak of small-scale businesses online and offline, we usually refer to developer-run startups. The most effective way to help them reach the attention of potential customers is to publish your projects on GitHub, which allows them to quickly collaborate with larger corporations and offer ideas, services, or even ready-to-go code.

There are, for instance, many projects available on GitHub that offer a significant improvement to the SSL security (secure data storage sessions, messaging, and session) for desktop and mobile applications, especially since desktop and mobile app development is growing in popularity.

Another type of small-scale online business is reseller hosting. Many entrepreneurs choose this route; however, their budgets aren’t enough, and they can’t afford the complete web development services. They choose to space on hosting free boards, which allows them to showcase their offerings and try to get their first clients.

Small businesses such as pizzerias and cafes (and numerous larger ones) promote their services through social media such as Facebook, Twitter, Tumblr and Flickr, and others. It’s a cheap and efficient way to promote your business if you do it properly.

As you will see, there are many ways to market your business without investing much in a web presence. But having a website can be more advantageous, and here are 7 reasons for your business to consider establishing websites:

1. Full Design Control

Your business may alter the variety of products you offer and pricing policies (holiday discounts, etc.) or even your business structure, which you have to reflect on your website. Websites allow more precise customizations as opposed to the landing page.

2. Increasing Brand Awareness

A website can be made to add a favicon to the website. Creating an RSS feed that will keep your visitors informed of new developments, making use of comments to collect valuable feedback from customers, responding to it, and posting URLs to your website in blogs and forums. Numerous additional tools help increase the visibility of your brand and increase the number of customers you have.

3. Saving Money on Advertising

Instead of spending money on expensive ads on the Internet or offline, You can invest in SEO-related promotion of your page that will yield long-lasting results since the amount you invest to promote your page are most effective. Be careful not to think that paid traffic is the same as what Rudy Mendoza mentioned with investment in top-quality web design, responsive content, market analysis, and special discounts.

4. Saving Time on Asking Questions

If your clients need to find out more about your company, providing an online contact form, live chat option, or an opportunity to leave a comment or even a phone number can help these, which will increase the likelihood of closing the deal.

5. Confirming Your Credibility

Everybody knows that building professional websites requires significant investment, which means that your business will not disappear on the same day, which means customers are more likely to buy from your site.

6. Referral Programs and Discounts

A personal page on your website allows the creation of a referral program or offering discounts to customers via your billing process. This is a service that advertising boards and social networking groups can’t offer.

7. Your Website Works 247

The Ticket system permits accepting and invoicing orders even when you’re not at work, which means that the website could earn you money even while you’re asleep.

You can see that even though your business could be successful without having an online presence, the presence of a website can significantly increase the chances of being successful. What are your thoughts on this? Do you have a personal story or experience you would like to share? Do you want to share it in the comments section below!